Every writer's toolbox should have a story.
Efficient writers draw on their "toolboxes" to get work done. Tools can include everything from classic reference materials — William Zinsser's "On Writing Well," for example — to a set of questions to answer before beginning — What am I trying to say? How should I talk to my audience? — to the latest design and editing apps.
Storytelling is a crucial part of the toolbox. By figuring out what stories to tell, I can help you take dry facts to a human level. With content marketing, I can help you connect your cause or business with stories that support your goals while creating something worth your target audience’s time.
What I do
I craft the copy you need so you can reach the people you want to reach.
- Social media posts
- Blog posts
- Feature stories
- Website copy
- Press releases
What I've done
My portfolio of writing samples is here.
CLAWstin (The Collective of Lady Arm Wrestlers of Austin)
- Short and simple: 5 Questions for Big Artist Sara Senseman
- Feature length: For Big Artist Michael Sieben, Art is Something to Share
These are sample headlines I wrote while on the copy desk at the Austin American-Statesman:
Investors flock to Schlotzsky’s stock
— Profits, good press boost shares of deli franchiser with tongue-twister name
Puerto Rican Barbie comes
Complete with cultural baggage
‘Men only’ beer joint has
New feminine mystique
Got milk — but
Do we want it?
Nameless ‘90s remain
(your name here) decade
I've also written video PSAs, press releases, a successful million-dollar grant, brochure copy promoting a nonprofit and a school, academic papers, event calendar listings, reviews and more.