Efficient writers draw on their "toolboxes" to get work done. Tools can include everything from classic reference materials — William Zinsser's "On Writing Well," for example — to a set of questions to answer before beginning — What am I trying to say? How should I talk to my audience? — to the latest design and editing apps.

Storytelling is a crucial part of the toolbox. By figuring out what stories to tell, I can help you take dry facts to a human level. With content marketing, I can help you connect your cause or business with stories that support your goals while creating something worth your target audience’s time. 

What I do

I craft the copy you need so you can reach the people you want to reach.

  • Social media posts
  • Blog posts
  • Feature stories
  • Newsletters
  • Website copy
  • Press releases

What I've done

My portfolio of writing samples is here.

Facebook

Little Artist BIG ARTIST

Newsletters

Web copy

CLAWstin (The Collective of Lady Arm Wrestlers of Austin)

Blog posts

ChulaLeague.org

Headlines

These are sample headlines I wrote while on the copy desk at the Austin American-Statesman:

Investors flock to Schlotzsky’s stock
— Profits, good press boost shares of deli franchiser with tongue-twister name

Puerto Rican Barbie comes
Complete with cultural baggage

‘Men only’ beer joint has
New feminine mystique

Cloned cows
Got milk — but
Do we want it?

Nameless ‘90s remain
(your name here) decade

Other

I've also written video PSAs, press releases, a successful million-dollar grant, brochure copy promoting a nonprofit and a school, academic papers, event calendar listings, reviews and more.